How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
NEW YORK Jingle houses are singing the blues. Whereas musicians were regularly tapped to create proprietary music for TV and radio ads, today’s agencies are frequently leaving them out of the loop by licensing tracks from top and up-and-coming talent or using software tools to create their own music.

INDEPENDENCE DAY SALE
Subscribe today!
APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF
Already a member? Sign in