Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO Kellogg will introduce its new Cheez-It Twisterz crackers via a new campaign breaking today from Leo Burnett.
Television spots from the Chicago agency feature a shot of the cylindrical cracker and a simple jingle with lyrics such as “Twisty and turny and munch and crunchy/Bendy and curly and yummy with lunchy,” and continue the brand’s tagline, “Get your own box.”
The line extension marks the first time the crackers have been formed in a shape other than a square.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in