Adapting to Crisis

Jimmy John's Enlists Out-of-Work Creatives to Advertise Its Sandwich Deals

Restaurant chain breaks with its own history to offer discounts during pandemic

jimmy john's restaurant — Sandwich chain Jimmy John's combines value menu offerings with providing work for unemployed creatives to get through the pandemic.Jimmy John's

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During the pandemic, Jimmy John’s, like many restaurant chains, had to figure out how to keep business going as the lunch flow of office workers largely evaporated.

The sandwich chain responded by introducing a number of value offerings that appealed not only to customers’ taste buds but their wallets too. Jimmy John’s also took the initiative a step further by actively seeking to provide work for newly unemployed creatives in need of income.

Both initiatives were a break from how the company has operated