Jimmy John’s Enlists Out-of-Work Creatives to Advertise Its Sandwich Deals

Restaurant chain breaks with its own history to offer discounts during pandemic

jimmy john's restaurant
Sandwich chain Jimmy John's combines value menu offerings with providing work for unemployed creatives to get through the pandemic. Jimmy John's

Key insight:

During the pandemic, Jimmy John’s, like many restaurant chains, had to figure out how to keep business going as the lunch flow of office workers largely evaporated.

@RichCollings richard.collings@adweek.com Richard Collings is a retail reporter at Adweek.