Jimmy Fallon Tries to Make Working Out Fun in Michelob Ultra’s Super Bowl Ad

The 60-second spot includes a slew of athletes, including John Cena

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Working out isn’t always regarded as a fun and rewarding experience—and Michelob Ultra’s 60-second Super Bowl ad wants to change that mindset.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in