Jimmy Fallon Tries to Make Working Out Fun in Michelob Ultra’s Super Bowl Ad

The 60-second spot includes a slew of athletes, including John Cena


Working out isn’t always regarded as a fun and rewarding experience—and Michelob Ultra’s 60-second Super Bowl ad wants to change that mindset.

Created by FCB, the spot, featuring Jimmy Fallon and John Cena, shows Fallon working out in a variety of settings with renowned athletes. It’s the brand’s fifth time in the Super Bowl and longest ad to date.

Michelob Ultra’s Super Bowl spot is part of the brand’s ongoing “Do It for the Cheers” campaign, which aims to show how wellness and fun can mix.

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