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LOS ANGELES Sara Lee will introduce Jimmy Dean D-Lights breakfast sandwiches in spots breaking today, said Philippe Schaillee, vp of breakfast and snacking, Sara Lee Food & Beverage.
Omnicom’s TBWA\Chiat\Day in Playa del Rey, Calif., has fashioned two 30-second spots, print ads and online executions.
In “Colorless,” the costumed Rainbow character (played by an actress with a Spanish accent) enters an office where Sun and Cloud stare out the window at gloomy skies. She looks a bit pale, so Sun offers her a D-Light; her color returns and the sky brightens, making Cloud unhappy.
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