Jim Nelson On the Spot

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“Big Cat,” as he’s known around Carmichael Lynch, is best known for writing Harley-Davidson ads, winning the top honor at the Kelly Awards in 2002 for the line, “Somewhere on an airplane a man is trying to rip open a small bag of peanuts.” (Nelson also picked up the headline and copy prizes the two years prior.) After Nelson, 40, was promoted to ecd last March, his first account win was a somewhat more mild-mannered client, financial-services firm A.G.

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