Jim Beam Signs Zipatoni for Promotions

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CHICAGO Jim Beam Brands has tapped Interpublic Group’s Zipatoni here to handle promotional work after a review, the agency confirmed.

“Zipatoni demonstrated a deep understanding of the spirits industry as well as the Jim Beam bourbon and DeKuyper cordials businesses,” said Chris Mahoney, senior director of DeKuyper at the company, in a statement.

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