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CHICAGO Jim Beam Brands has tapped Interpublic Group’s Zipatoni here to handle promotional work after a review, the agency confirmed.
“Zipatoni demonstrated a deep understanding of the spirits industry as well as the Jim Beam bourbon and DeKuyper cordials businesses,” said Chris Mahoney, senior director of DeKuyper at the company, in a statement. “We are confident that our new partnership will lead to the development of strategic and creative solutions to sales promotion challenges and continue to raise our visibility at all levels of the distribution chain.”
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