Jim Beam Puts Creative in Play

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CHICAGO Jim Beam Brands Co. is conducting a creative account review for its flagship Jim Beam bourbon and several other products, a company representative confirmed.

The review covers Jim Beam bourbon, DeKuyper cordials, Knob Creek ultra-premium bourbon and Vox ultra-premium vodka. Media expenditures on the brands totaled $30 million through November 2002, according to CMR.

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