Jim Beam Launches Ads for Three Brands

DEERFIELD, ILL. – Jim Beam Brands Co. is launching various print and outdoor advertising in March and April to support three of the seven brands it acquired from J.E. Seagram Corp. in late 1991. Kessler American Blended Whiskey receives its first ad campaign in nine years with ads that carry the tag ‘Some Whiskeys Are Smoother Than Others.’ The first ads in six years to break for Lord Calvert Imported Canadian Whiskey carry the tag ‘Real Whiskey for Real Men.’