Jiffy Lube Showdown

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Jiffy Lube is pitting two roster agencies against each other in a competition for its $11 million media buying account.
The Richards Group in Dallas won last month’s review for the creative account of Jiffy Lube, the leading chain of automotive oil change centers in the country.
GSD&M is the Austin, Texas, agen-cy of record for Jiffy Lube’s parent, Penn-zoil-Quaker State Co.,

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