Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Jiffy Lube is pitting two roster agencies against each other in a competition for its $11 million media buying account.
The Richards Group in Dallas won last month’s review for the creative account of Jiffy Lube, the leading chain of automotive oil change centers in the country.
GSD&M is the Austin, Texas, agen-cy of record for Jiffy Lube’s parent, Penn-zoil-Quaker State Co., and has handled media buying for the subsidiary.
GSD&M did not participate in the creative review.
Gary Lillian, Jiffy Lube’s new senior vice president of marketing and advertising, confirmed that the company is re-evaluating the allocation of its media buying.
“We’re looking within our agencies [and] trying to get the most bang for the buck,” Lillian said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in