Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Shell’s Jiffy Lube has initiated a review of creative duties on its advertising account, now at independent MMB in Boston. Estimated billings are $25 million.
The Houston-based client has hired New York consultancy Roth Associates to manage the search, said sources. Jiffy Lube, which competes with Valvoline and Pep Boys, hopes to pick an agency by August.
MMB plans to defend, said agency managing director Chad Caufield, who characterized the review as driven by Shell corporate.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in