Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO Viral marketing company JibJab has produced its first work for Anheuser-Busch, an animated short featuring the Budweiser Lizards and the Clydesdales that mocks mixed drinks and wine.
The Santa Monica, Calif.-based JibJab, best known for its “This Land” parody during last year’s presidential election, was hired to build the St. Louis brewery’s viral marketing presence, the brewer said. Terms of the deal were not disclosed.
Creative content produced by JibJab could wind up on TV as well as online, an A-B representative said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in