Jibbing at the Jab

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The flu isn’t popular, but neither are flu shots. A report issued last month by Consumer Reports says a bare majority of adults (52 percent) plan to get a flu vaccine this year. What’s stopping the rest? In a poll fielded in October, 67 percent said they prefer to build up their own immunities; 45 percent said they “do not get sick.”

Many expressed doubts about the vaccine itself: 41 percent said they know somebody who got sick from it; 35 percent fret about side effects; 26 percent think it’s ineffective.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in