JHI Turns to KSL Media

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LOS ANGELES Independent KSL Media has won the estimated $15 million media account of James Hardie Industries, the agency said.

JHI makes building materials, particularly fiber-cement siding and backerboard, and plans expanding its business-to-business model to the do-it-yourself home remodeling market.

The Mission Viejo, Calif.-based client spent $8 million on measured media last year, per TNS Media Intelligence, but has said the launch of a new Artisan product line would expand its marketing communications.

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