J.G. Wentworth Calls on MediaCom USA as TV and Web Viewing Patterns Change

Sought more personalized marketing approach

Seeking a more personalized, "one-to-one" approach in its marketing mix, financial services company J.G. Wentworth has selected MediaCom USA for its broadcast and digital media chores.

The assignment had previously been handled by Horizon Media, which did not immediately respond to Adweek's request for comment. The client spent $28 million last year on domestic ads and more than $14 million in the first half of 2015, per Kantar Media.

Its familiar "877 Cash Now" campaign—which features over-the-top operatic commercials—launched in 2010. Karlin + Pimsler created that work and remains on the client roster. So does VML, which J.G. Wentworth tapped last year as its lead digital creative resource.

"Consumer viewership patterns and behavior are changing across TV and the Web, making digital streaming, video on demand and other marketing placement tactics essential for reaching our target audiences," said J.G. Wentworth CEO Stewart Stockdale in a statement. "Our work with MediaCom USA will enable the use of analytics and information-based marketing to deliver messages on a one-to-one basis in order to optimize response and engagement."

Agency CEO Sasha Savic called J.G. Wentworth "a smart and savvy marketer that's ready to apply data and add new channels to its marketing mix."

"We'll be able to tailor messaging and deliver dynamic content while ensuring that the company's entire communications system works together," he said.

MediaCom is Adweek's reigning U.S. Media Agency of the Year. The shop won huge assignments in 2014 from Anheuser-Busch InBev and Mars. More recently, MediaCom has added work from American Airlines and EuropaCorp in addition to J.G. Wentworth. Earlier this week, the agency made significant additions to its leadership team.