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Sirona USA in Charlotte, N.C., has selected local agency J.F. Thomas Marketing Communications to develop an integrated marketing communications program for its X-ray and dental equipment.
According to account executive Joel Thomas, the business is worth $250,000 annually and makes the agency responsible for all advertising, direct marketing and trade show support aimed at both the end-user and dealer markets.
Sirona is the second dental industry client at J.F. Thomas, following Pelton & Crane. Both were formed in the wake of Siemens Corp.
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