JetBlue's Elizabeth Windram Wins Adweek's 2016 Grand Brand Genius Award

Advertising director is making airline ads fun again

In 2016, JetBlue launched a number of clever campaigns for a category many people don't necessary love, airlines. The brand made passengers happy with stunts for free or discounted travel, but it also reached out to families in need following a mass shooting, making a name for itself as an airline that cares not only about its customers, but about people across the country.