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In 2016, JetBlue launched a number of clever campaigns for a category many people don't necessary love, airlines. The brand made passengers happy with stunts for free or discounted travel, but it also reached out to families in need following a mass shooting, making a name for itself as an airline that cares not only about its customers, but about people across the country.
For the work she has done as JetBlue's director of brand and advertising, Elizabeth Windram, one of Adweek's Brand Genius winners this year, walked away Tuesday night with the 2016 Grand Brand Genius award at the annual Brand Genius Gala at New York's Rainbow Room.
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