JetBlue Picks JWT, MediaCom

NEW YORK JetBlue has selected WPP Group’s JWT and MediaCom to handle creative and media duties, respectively, on its estimated $25 million ad account, sources said. Both shops are based in New York.

There were four other creative contenders: Taxi, Amalgamated, mcgarrybowen and the incumbent, The Ad Store, all independent agencies in New York, said sources. Each of those shops pitched with a media partner. (Media incumbent Wieden + Kennedy in New York, an independent, did not defend.)

Agency and client officials either could not be reached or declined comment.

A sixth creative contender, Publicis Groupe-backed Bartle Bogle Hegarty in New York, withdrew last month after the agency won British Airways’ $100 million global account.

Final presentations took place during the last week of October and first week of November [Adweek, Nov. 7]. The review was managed by New York consultancy Gilbert Taney Farley.