JetBlue Adds Cheaper Basic Economy Fare Called Blue Basic

Southwest Airlines is now the sole US holdout

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Despite priding itself on being a challenger brand, JetBlue Airways has joined most other major U.S. airlines in offering a Basic Economy fare.

Announced last year but officially launched today, the airline’s Blue Basic category is aimed at budget-conscious travelers who are willing to make a few compromises—though not as many as on some other airlines.

Travelers paying the Blue Basic fare won’t be able to cancel or change a flight, and will be the last group to board their plane.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in