This JetBlue Marketing Exec Developed the Cleverest Campaigns at 30,000 Feet

Adweek’s 2016 Brand Genius winner for travel

As anyone who travels regularly can tell you, airline marketing often bears little resemblance to the real world of delayed flights, cramped seats and screaming babies. Unless it's first class they're promoting, airlines face a turbulent predicament: how to make an economy carrier look attractive?

@DaveGian David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.