JetBlue Made an Edible Ad to Promote Its All-You-Can-Eat Snacks

The stunt was created by MullenLowe

When you're stuck on a long flight plagued by crying babies and not enough legroom, sometimes in-flight snacks are the only form of solace. JetBlue feels your pain: Since its inception, the airline has offered free, unlimited bags of chips, cookies and crackers in-flight. To promote those all-you-can-eat snacks, it's encouraging customers to take a bite of its advertising—literally.

@ChristineBirkne christine.birkner@adweek.com Christine Birkner is a Chicago-based freelance writer who covers marketing and advertising.
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