The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.
When you're stuck on a long flight plagued by crying babies and not enough legroom, sometimes in-flight snacks are the only form of solace. JetBlue feels your pain: Since its inception, the airline has offered free, unlimited bags of chips, cookies and crackers in-flight. To promote those all-you-can-eat snacks, it's encouraging customers to take a bite of its advertising—literally.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in