JetBlue Celebrates Christmas Early With Holiday Sale

It's the first promotion for the airline's new brand platform, 'We've got a plane for that'

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Christmas is coming early at JetBlue, as the airline has announced a fire sale in a bid to drum up business as it heads into the fall.

Announced earlier today, the Be an Early Holiday-er flash promotion is discounting flights and hotel packages booked today through Sept. 30 for trips taken during the holiday season. The sale is also the first piece of JetBlue’s new brand platform, “We’ve got a plane for that.”

“Even if you’re not the kind that hands out candy canes to trick or treaters,” says a narrator over shots of travelers surprised at the ring of jingle bells and faux snow, “a little extra joy right now could go a long way.”

During the summer, weekend holidays were the lone

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