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Pop singer and actress Jessica Simpson has created a new fragrance that brings together gardenia, pears and amber crystals for an aroma called Fancy.
The trio of vintage-inspired, rose-gold floral motif bottles hits stores Aug. 15. Print ads will run in leading fashion magazines, including Vogue, Cosmopolitan, CosmoGIRL! and Seventeen, in September. Simpson also is endorsing the launch via promotional inserts in her upcoming country album, Do You Know, which comes out Sept. 9.
Fancy marks the first prestigious perfume launch for Simpson, said Neil Katz, CEO of Parlux Fragrances, Fort Lauderdale, Fla.,
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