Jesse Tyler Ferguson Wants You to Give a Shit About LGBTQ+ Rights

His company Tie The Knot is harnessing the power of the poop emoji to garner donations

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After making a cameo appearance in Taylor Swift’s new music video, Jesse Tyler Ferguson is using his influence to raise money for LGBTQ+ rights by asking people to “give a shit for good.”

Via his company, Tie The Knot, which donates proceeds from its neckwear and other products to organizations fighting for LGBTQ+ equality worldwide, the Modern Family star is asking people who “give a shit” about the cause to pledge in the form of poop emojis, each of which represents $1 donation.

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