Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES Sources have identified Jenny Craig’s $70 million creative account as the business in play via a blind proposal request issued by Blank and Associates in Laguna Niguel, Calif.
WPP Group’s JWT in New York is the incumbent. Both JWT and the client declined comment. The agency is not expected to defend, per sources.
A blind proposal request from Blank said that the consultancy had been retained by a national brand in the women’s category with 95 percent awareness.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in