Jenny Craig Only Shifting Media

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After a three-month review, Jenny Craig has elected to keep its creative agency and move its media buying.
Suissa Miller in Los Angeles, which has handled creative duties for the La Jolla, Calif.-based weight loss center chain for four years, defied the odds for an incumbent and retained its portion of the estimated $40 million account. Agency executives declined to comment, but a source said the shop treated the review as “a new business pitch,” proposing a new brand-response approach and recommending program changes.

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