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LOS ANGELES Jenny Craig Weight Loss Centers is conducting a review for the creative portion of its $45 million account, a company representative said today.
Among the contenders are independent Heil-Brice, Newport Beach, Calif., and WPP Group’s J. Walter Thompson, Publicis-backed Bartle Bogle Hegarty and Interpublic Group’s Gotham, all of New York. The rep said there are also undisclosed contenders under consideration.
Media duties will remain at Aegis Group’s Carat USA, Los Angeles, the rep said.
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