Jenny Craig Looks to Reshape Creative

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LOS ANGELES Jenny Craig Weight Loss Centers is conducting a review for the creative portion of its $45 million account, a company representative said today.

Among the contenders are independent Heil-Brice, Newport Beach, Calif., and WPP Group’s J. Walter Thompson, Publicis-backed Bartle Bogle Hegarty and Interpublic Group’s Gotham, all of New York.

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