Brandweek

Jennifer Lopez to Be Honored as Adweek’s 2021 Brand Visionary

The multi-hyphenate will appear on next week's cover and speak at our Brandweek summit

jennifer lopez brand visionary
“JLo is a true exemplar of those talents. From her iconic performances on stage and screen, to her impact on brand advertising and social causes, Lopez ensures not only that all eyes and ears are on her, but that the message serves as inspiration to all her fans.”Ana Carballosa
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By David Kaplan

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Jennifer Lopez is being recognized for a different set of roles beyond the ones she’s famous for on the pop charts and in Hollywood: Adweek is honoring the star as its 2021 Brand Visionary.

The award acknowledges her extraordinary role as an entrepreneur, launching a billion-dollar empire that spans fashion, music, film and now her own beauty company with the successful launch of JLo Beauty in January. Lopez has also cultivated numerous licensing and endorsement deals, partnering with brands from Versace to Pepsi, DSW and Coach.

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David Kaplan

David Kaplan is a freelance writer for Adweek and the co-owner of Brand Newsroom LLC, an editorial consultancy.

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