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Award-winning singer and actor Jennifer Hudson is fronting American Family Insurance's new #DreamFearlessly ad campaign, which debuts in regional broadcasts of the Super Bowl on Feb. 1.
Hudson was part of her church choir before singing on a Disney Cruise Lines ship and then competing on American Idol. And she was selected to capture the aspirational underpinnings of the initial work from American Family's new agency, BBDO New York. It's part of a larger marketing effort that will appear throughout the first quarter of this year, including in regional broadcasts of the Grammy and Academy awards later in February.
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