Jennifer Garner and Once Upon a Farm Are on a Mission to Feed Kids and Elevate Nutrition

Actor-producer-philanthropist bakes social impact into challenger brand

Jennifer Garner says she searched for years before finding the right company to get involved with. Thomas Whiteside / Trunk Archive

As its name implies, Jennifer Garner’s popular Instagram series “Pretend Cooking Show” isn’t a master class in the culinary arts. The actor-producer-philanthropist, who sometimes forgets to preheat the oven, is the first to admit she’s not a Cordon Bleu-trained chef.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

This story first appeared in the Feb. 22, 2021, issue of Adweek magazine. Click here to subscribe.
@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}