Jennifer Garner and Once Upon a Farm Are on a Mission to Feed Kids and Elevate Nutrition

Actor-producer-philanthropist bakes social impact into challenger brand

As its name implies, Jennifer Garner’s popular Instagram series “Pretend Cooking Show” isn’t a master class in the culinary arts. The actor-producer-philanthropist, who sometimes forgets to preheat the oven, is the first to admit she’s not a Cordon Bleu-trained chef.

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This story first appeared in the Feb. 22, 2021, issue of Adweek magazine. Click here to subscribe.