Jennifer Garner and Once Upon a Farm Are on a Mission to Feed Kids and Elevate Nutrition

Actor-producer-philanthropist bakes social impact into challenger brand

Jennifer Garner says she searched for years before finding the right company to get involved with. Thomas Whiteside / Trunk Archive

As its name implies, Jennifer Garner’s popular Instagram series “Pretend Cooking Show” isn’t a master class in the culinary arts. The actor-producer-philanthropist, who sometimes forgets to preheat the oven, is the first to admit she’s not a Cordon Bleu-trained chef.

This story first appeared in the Feb. 22, 2021, issue of Adweek magazine. Click here to subscribe.
@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.