Jelley Joins Brand Content as SVP

BOSTON Independent ad shop Brand Content has hired Darryl Jelley as senior vice president, creative director.

Jelley, 37, will work across all agency accounts, which include Roomba and the Major League Baseball Hall of Fame.

Most recently, Jelley served as vice president, creative director of Hill, Holliday, Connors, Cosmopulous’ interactive marketing department for six years. Prior to Hill, Holliday, he was senior art director at O’Neil Griffin Bodi in Manchester, N.H.

“[Darryl] brings an incredible digital marketing background and a huge general art directing talent to the agency,” said Doug Gladstone, chief creative officer and founder of the Boston agency that launched two years ago. “For our clients he is a critical addition.”

“Being able to come in and add general art direction and build digitial marketing capabilites … is an unbelievable opportunity,” said Jelley, who had worked with Gladstone at Hill, Holliday. “We always have fun.”