Jell-O Jiggles for Giggles

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It may not seem like there’s a lot to laugh about given the state of current affairs, but Kraft learned otherwise during a 23-city tour that brought out thousands of people for a national giggle contest.
 
The stunt for Jell-O, dubbed “Give it a Giggle,” sent a truck tricked out as a recording studio to Atlanta, Miami, Chicago, Los Angeles and elsewhere, recording consumers’ best crack-up efforts.

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