Jeff Kling On The Spot

Like the Miller High Life man he helped create, Jeff Kling takes a no-nonsense approach to creativity. “We’re in a difficult business of asking people to pay for difficult work,” says Kling, who spent seven years at Wieden + Kennedy’s offices in Portland, Ore., and Amsterdam. In January, the 38-year-old copywriter was appointed executive creative director at Euro RSCG in New York, taking the helm of a 45-person creative department from Kevin Roddy, who left for Bartle Bogle Hegarty last year.

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