Jeff Goodby On The Spot

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“Got milk?”, the Budweiser frogs and lizards—Goodby, Silverstein & Partners in San Francisco has made an indelible mark on the industry and pop culture since it opened in 1983. Harvard-educated co-founder Jeff Goodby, a copywriter by trade, is an industry paragon; he, along with co-founder Rich Silverstein, was inducted into the One Club Hall of Fame last year.

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