Exclusive: Jeep's Super Bowl Ad Is Back as DWI Charges Against Bruce Springsteen Are Dropped

The spot will be unpaused following the resolution of the case

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Jeep’s somewhat controversial call for unity during the Super Bowl will be unpaused after federal prosecutors in New Jersey dropped drunk driving charges against music legend Bruce Springsteen.

Jeep pulled the 120-second ad—the longest of Super Bowl 55—just days after the Big Game, as reports emerged Springsteen was arrested for a DWI in November. At the time, Jeep said it was temporarily pausing the ad, but it declined further comment other than stressing its support of commitment and unity and reiterating its stance against drinking and driving.

“As

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in