Super Bowl

Exclusive: Jeep's Super Bowl Ad Is Back as DWI Charges Against Bruce Springsteen Are Dropped

The spot will be unpaused following the resolution of the case

bruce springsteen sitting in a dark room
Jeep's Super Bowl 55 ad will return after a two week pause.Jeep
Headshot of Lisa Lacy
By Lisa Lacy

February 24, 2021

Jeep’s somewhat controversial call for unity during the Super Bowl will be unpaused after federal prosecutors in New Jersey dropped drunk driving charges against music legend Bruce Springsteen.

Headshot of Lisa Lacy

Lisa Lacy

Lisa Lacy is Adweek's commerce editor.

Recommended articles
Related Articles

Super Bowl

Bruce Springsteen Calls for Unity in Jeep’s 2-Minute Super Bowl Ad

By Lisa Lacy

Super Bowl

Why So Many Big Brands Will Be MIA on Super Bowl Sunday

By Lisa Lacy

Brand Marketing

Amazon Returns to the Super Bowl With Teasers Starring Harrison Ford, Forest Whitaker, Broad City and More

By Lisa Lacy

Forest Whitaker brushes his teeth in this Amazon spot.

Super Bowl

Amazon’s 2019 Super Bowl Spot Shows Us Why Some Devices Shouldn’t Be Voice-Activated

By Lisa Lacy

Microlearning
View All


Connected TV Enables Effective Audience-First Advertising


Maximize the Value of First-Party Data for Today and Tomorrow


Subscriber Onboarding and Engagement Done Right


Why Brands Should Embrace Supply Path Optimization Now

You Might Like


First-Party Data Is Great, But It’s Not Enough

By Rob Armstrong, VP of Product, Eyeota


Are You Having ‘The Privacy Talk’ With Your Marketing Partners?

By Foursquare


2022 Is the Year of Automated Social Advertising

By Riikka Söderlund, Global Head of Marketing, Smartly.io


Research: The Intersection of Physical and Digital Commerce

By Inmar Intelligence