The Big Game

Exclusive: Jeep’s Super Bowl Ad Is Back as DWI Charges Against Bruce Springsteen Are Dropped

The spot will be unpaused following the resolution of the case

bruce springsteen sitting in a dark room
Jeep's Super Bowl 55 ad will return after a two week pause. Jeep

By Lisa Lacy

February 24, 2021

Jeep’s somewhat controversial call for unity during the Super Bowl will be unpaused after federal prosecutors in New Jersey dropped drunk driving charges against music legend Bruce Springsteen.

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Lisa Lacy
@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.
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