Jeep's 'Portraits' Wins Super Clio for Best Ad of the Big Game

Iris captures soul of an iconic machine

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Marilyn Monroe. Steve McQueen. B.B. King. Jeff Goldblum. The Terminator.

With a cast like that, it's no wonder "Portraits," Jeep's stirring commercial for Super Bowl 50, is a winner.

Today, the minute-long spot for the Fiat Chrysler nameplate created by Iris Worldwide in New York, took home the second-annual Super Clio prize honoring the best ad to run during the Big Game.

"Portraits" features the faces, both famous and obscure, of folks with various connections to the brand.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in