Jeepers Creepers

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By now, you’ve probably seen the decidedly unwoodsy new ads for Jeep. I’ll give the campaign credit for being different, but with its psychographically focused faux poetry and deep thinking, it gets a solid “Huh?” from me.

The campaign is from GlobalHue, which replaced Cutwater, which replaced BBDO Detroit. I think it’s important that multicultural agencies get mainstream accounts. And I understand that the shop set out to introduce the work in stages to re-establish a brand that’s been all over the place in the last few years.

But

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