Jeep Teases Groundhog Day-Themed Super Bowl Ad

Although teasers don't feature Bill Murray, they do hint at a return

Stephen Tobolowsky as Ned Ryerson
Stephen Tobolowsky reprises his role as Ned Ryerson in Jeep's Super Bowl teaser. Jeep

OK, campers. Rise and shine! Bill Murray’s return to Punxsutawney, Pa., appears to be real. But no, it’s not a sequel; it’s a teaser for Jeep’s Super Bowl ad.

@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.
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