Jeep Targets Young Women

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DETROIT DaimlerChrysler’s upcoming ad efforts will try to attract more young women to the Jeep brand with the Compass, a goal which, despite the relative success of the promotion, was not accomplished by Jeep’s association with Angelina Jolie in Tomb Raider two years ago, according to Joe Eberhardt, evp of sales and marketing at the company.

Eberhardt

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