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NEW YORK Omnicom Group’s Cutwater has won creative duties on Jeep, the client confirmed.
DaimlerChrysler spent $360 million last year on ads for its Jeep models, which include the Patriot, Compass Wrangler, Wrangler Unlimited, Liberty, Grand Cherokee and the Commander.
“Everything other than the national creative will be handled by BBDO Detroit,” said Jason Vines, vp of communications at Chrysler Group, referring to the incumbent. “That agency will be the linchpin of coordination for Cutwater.”
Factoring out local efforts, Jeep spent about $170 million last year on national brand and product advertising, per Nielsen Monitor-Plus.
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