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NEW YORK Jeep has launched its most aggressive push into social networking with an interactive campaign that leans heavily on MySpace and Facebook to promote a concert series.
To support the launch of the 2007 Jeep Compass, a smallish SUV targeting young adults, the DaimlerChrysler brand is kicking off a nationwide concert series. “Uncharted: The Jeep Compass Music Tour” begins Aug. 24, featuring eight performers, headlined by G. Love & Special Sauce.
Jeep agency Organic chose to forgo Jeep.com
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