Jeep Goes Viral To Launch Compass

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Calling all William Hung wannabes: Jeep wants to tap your inner vocalist with a karaoke Web site promoting its new SUV for drivers under 30.

Starting today, visitors to jeepcompasskaraoke.com can create an avatar (a 3D graphic persona) and choose from three songs to sing. The site displays the lyrics on screen, while the user sings into a computer mic or the phone using a 1-800 number.

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