Jeep Goes Viral for Compass Launch

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NEW YORK Jeep attempts to cash in on the karaoke craze and reach the under-30 crowd through a site promoting its new SUV.

Starting today, visitors can create an avatar (a 3D graphic persona) and choose from three songs to perform. The site displays the lyrics on screen, while users sing into a computer microphone (or the phone, using a 1-800 number).

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