Jeep Goes Viral for Compass Launch

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK Jeep attempts to cash in on the karaoke craze and reach the under-30 crowd through a site promoting its new SUV.

Starting today, visitors can create an avatar (a 3D graphic persona) and choose from three songs to perform. The site displays the lyrics on screen, while users sing into a computer microphone (or the phone, using a 1-800 number). Voice files are uploaded and synced with the avatar’s lips.

The song choices are: Madonna’s “Borderline,” “Hey Mickey” by Toni Basil or “I Ran” by Flock of Seagulls.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in