Jeep Calls for Unity and Divides Viewers

Bruce Springsteen’s first Super Bowl ad was loved and hated in equal measure

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Jeep took a swing in the 2021 Super Bowl with a two-minute ad imploring Americans to find middle ground, but post-game analysis shows the spot itself divided viewers.

The ad was the most divisive in Adweek polls on social media on Super Bowl Sunday. On Instagram, 50% of respondents said they loved the ad while another 50% hated it. Twitter was similarly divided: 33% loved it, 35% hated it and 33% said it was “meh.”

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That being said, “The Middle” certainly generated conversation.

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