The Big Game

Jeep Calls for Unity and Divides Viewers

Bruce Springsteen’s first Super Bowl ad was loved and hated in equal measure

Bruce Springsteen driving a Jeep
'Jeep might find the middle ground is just a place to get attacked from all sides,' one analyst said. Jeep

By Lisa Lacy

February 8, 2021

Jeep took a swing in the 2021 Super Bowl with a two-minute ad imploring Americans to find middle ground, but post-game analysis shows the spot itself divided viewers.

Lisa Lacy
@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.
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