Jean Pool President/Operations, MindShare USA

Jean Pool President/Operations, MindShare USA

“Everything, everything, everything is about consolidation. We’re going to see that trend continue, and I think we’ll see more of the big advertising holding companies bringing their media operations together. In fact, there will probably be an even bigger swing toward consolidation than there already is.”

Tom Sassos CEO, CIA Medianetwork

“It seems like every day you pick up a newspaper, there’s a corporate consolidation. Consolidation will change how business is done on a multitude of fronts, from Mercedes engines in Chryslers to a JP Morgan Private Banking office in Chase branches. The agencies that win these consolidated accounts will face the challenge of handling a great deal of new business at consistently lower compensation levels and a demand for better and broader services from these clients.”