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BOSTON Jager Di Paola Kemp Design is putting the finishing touches on a series of print executions for Burton Snowboards, the agency said.
The print work features professional snowboarders from Burton’s team and emphasizes that they provide input on how products perform up on the slopes.
Ads “show every crack, wrinkle or spot [on endorsers’ faces]. That’s the reasoning behind [the ads]. Nothing to hide behind … these are real people, real faces behind all these products,” said Malcolm Buick, design director at independent JDK in Burlington, Vt.
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