Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES–Enterprise software company J.D. Edwards has awarded its $25-30 million creative and media account to Deutsch/LA.
The Marina del Rey, Calif., agency edged out business-to-business specialists including incumbent neoBrands in Costa Mesa, Calif., which pitched with Young & Rubicam Advertising in Irvine, Calif.; Doremus in San Francisco and New York; and DWP/Bates Technology in Atlanta. “Deutsch distanced itself from the field by best demonstrating brand leadership, demand creation and measurement,” said J.D. Edwards representative John Sawyer.
Agency
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in