J.D. Edwards Taps Deutsch

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LOS ANGELES–Enterprise software company J.D. Edwards has awarded its $25-30 million creative and media account to Deutsch/LA.

The Marina del Rey, Calif., agency edged out business-to-business specialists including incumbent neoBrands in Costa Mesa, Calif., which pitched with Young & Rubicam Advertising in Irvine, Calif.; Doremus in San Francisco and New York; and DWP/Bates Technology in Atlanta.

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